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Steve Jobs loved secrecy

Wozniak believes that the key to coming up with an innovative new product is to begin with engineers. "It's always better to start with some great engineers who are inspired to build things."

"Then there's the engineer that's special, like an inventor Those types take risks. When I came up with the color formula to deliver color with a $1 chip, it was very risk taking. Would it work? It had never been in a book," Wozniak continued.


Apple is known for innovative products, said Wozniak. "All I brought was a good company that had a culture of doing things different, and also being delightful and entertaining to the consumer. It started out with Soundjam (which became iTunes), iPod went so easily with it."

Wozniak revealed that there were lots of trials involved in the making of products, all of which took place in secrecy. "Steve Jobs kept a lot of products secret when he returned. If everyone knows what you're doing it makes you scared."

"Now the iPod wasn't let out until it was so obvious that this was an extreme step different to everyone else's music player," he said.


"People like things that are easy. With iPhone, the secrecy allowed us a lot of ways to look at it. Apple developed other phones, for 6 years, but the problem is, they just didn't have that special gleam," said Wozniak. "That's what lead Apple to finally recognizing that once we've solved the problems with the iPhone, we had a product that the world had never expected to see."

Wozniak said that when they first started Apple, "Steve Jobs was worried that the big companies will jump on us. They've got more resources."

He says that they came to realize: "if our people are smart they can do just as good a job. If you start out early and do a good job and get a good market share, you'll grow and maintain your percentage as you grow."


Wozniak, who taught 10 to 11 year old for eight years, emphasized the importance of technology in education. "Students should love the tools that will allow them to get places. The modern tool is the computer. Some kids fall in love with it and have to be on it all day long. They're the wacko kids who will wind up starting Facebook. Every student of mine had to have a laptop so they could take it with them, it had to become part of their body."


By Mobile Social Media (Source: http://kava.mow.fm)
28/05/2012


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